Here’s a short list of corporations who are involving customers and partners in the ideation process:
Proctor & Gamble
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Are you pulling back from new product development because of the economy? This may be your biggest opportunity.
Read these 5 possible reactions companies may have to new product development in lean times and our corresponding viewpoint.
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Embrace adaptive innovation with your employees, customers, prospects, partners, and industry analysts. Invite them into the conversation and see what happens.
Discover how numarketeer took ideas to measurable growth for one client, and achieved a 2x increase in shareholder value and $162 million in new revenue.
To talk with numarketeer about your Adaptive Innovation needs, request a [...]
Crowdsourcing is a distributed problem-solving and production model. Problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits solutions. The crowd also sorts through the solutions, finding the best ones. These best solutions are [...]
History shows that companies that continue to invest in their innovative capabilities during tough economic times are those that fare best when growth returns.
During tough economic times, placing certain assets and projects outside of your company’s walls can actually preserve opportunities for future growth while you take the time to shore up the fortress.
Open innovation [...]
Innovative entrepreneurs challenge assumptions rather than focus on improving the status quo. The habits of Steve Jobs, Jeff Bezos, and other innovative CEOs reveal much about the underpinnings of their creative thinking. Research shows that five discovery skills distinguish the most innovative entrepreneurs from other executives:
Questioning allows innovators to break out of the status quo [...]